Ways to Welcome Beginners to Studio and Make Stay

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Your fitness room should be a welcoming place. Regardless of the level of experience, everyone should feel welcome. Beginners often feel nervous and intimidated when they enter a new fitness space without any prior knowledge. The worst possible experience is for a newcomer to register in your studio only to feel unprepared and unwelcome at the very first obstacle. This will hit your bottom line because new customers won’t come back.
It is so important to welcome beginners to your studio with open arms and to have systematic processes in place to nurture their fitness journey. All this helps to increase retention and create engaged members in your studio’s community. In this article, we discuss the importance of welcoming new members and 12 ways to attract new customers and keep them coming back.
The importance of Making newcomers feel welcome 
When it comes to welcoming new members, the experience must be flawless. Whether someone has signed up for an in-person studio class or a live stream, people are eager to get started after the initial registration process. You want to familiarize your new client with your establishment, your services, your digital platform and the largest fitness community. Here are four reasons why you want to wow your newcomers right from the start.
Members Are More Likely to achieve their Fitness Goals 
A solid onboarding process and an onboarding procedure will help to eliminate the obstacles that prevent your members from achieving their fitness goals. When a newcomer fully understands your training methods, what to do in class and feels comfortable asking questions, he will have the tools he needs to succeed.
Increase Retention 
One of the best ways to improve your retention rate is to add value from day one. Health clubs that have a strong onboarding program have a significantly higher member retention rate. As soon as someone new comes to your company, they should feel comfortable and trust that you are an expert in the industry. The first few weeks are the most important in the membership life cycle. Your welcoming process must take this into account by establishing frequent contacts and offering exceptional service.
To learn more about retention in the fitness industry, listen to the Fitness Founders podcast episode about retention now and in the future. Dr. Paul Bedford discusses the fundamentals of a great loyalty strategy and how to create an engaging customer experience in a virtual environment.
Committed Customers 
To help you and your members achieve their goals, it is important to set the tone from the very beginning. Whether it’s choosing the right class or program for new members or setting realistic goals. Whatever your newbie welcome system is, it will help create more engaged members who interact with your brand. Better engagement means more motivation and customers who stay because they love your class and the community you’ve created.
12 Ways to Welcome New Clients to Your Studio 
There are many things to take into account when welcoming new customers. Is there such a thing as too much reception? How often should you communicate online? Simply put, the more comfortable your new customers feel, the more likely you are to retain them as members. Welcoming new customers is a multifaceted process. Let’s take a look at 12 ways to turn your new customers into long-term loyal members.
1. Offer Introductory Packages and Fitness Classes 
Committing to a new workout routine can be scary, especially for people who are new to working out. Offer tailor-made beginner packages and courses for newcomers. Introductory kits should cover everything clients need to know to start developing a new healthy exercise habit. Make it as easy as possible for new clients to try out your studio and feel comfortable.
For some group fitness classes, new members may need special training. For example, there will be a greater learning curve in total body workouts such as kickboxing, than for example indoor cycling.
If your studio requires specific equipment such as yoga mats or boxing wraps, consider offering free or discounted equipment in your introductory package. Start adding value from day one and eliminate the obstacles or anxiety associated with entering a new fitness space.
2. Introductory Visit and Individual Training Session 
An introductory visit and a one-on-one training session are a great way to welcome new members and learn more about them. It also gives you the opportunity to evaluate their body abilities so that you can set realistic goals for yourself. If you are organizing both in-person and digital personal training sessions, this step will be a little different depending on the type of class you are organizing.
For digital fitness members, you have the opportunity to offer individual virtual training sessions. After the initial registration, new clients should receive an automatic email with clear instructions on how to use your digital fitness platform. Whether you use purely digital or body services or a combination of both, the same steps apply.
3. Have a Clear Onboarding Process 
Just because a new customer has signed up for your subscription or class doesn’t mean they will stay forever. We have to do the work to make them want to stay and show them what they will get out of it. Registrations are fantastic and important to attract new members, but in reality, this is only the first step.
A solid and robust integration process is a system that takes each new customer on the same journey. Elements such as a welcome email, an individual training session, a visit to the facilities and regular follow-up are all part of the onboarding process. During the first weeks of a new registration, it’s time to go beyond expectations to show new members why they should stay.
4. Simple Procedures and Rules 
Gyms and studios already had rules and procedures in place before the recent time. The coronavirus crisis has created additional guidelines that new members will have to follow. All procedures and rules must be presented in a simple and easy-to-understand format.
The procedures include things like when to arrive at group exercise classes, what to wear and what to expect. The new safety guidelines will include points on social distancing, regular hand washing and recent time-19 guidelines. Explain everything very clearly so that newcomers know exactly what to expect and know what is expected of them.

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