Creating a Fit Workout Environment in Your Gym

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A great fitness culture is to offer something that is about more than just exercise: it is a set of shared values and a connection that your members will not find anywhere outside of their gym.

Your culture is a combination of a few different elements, but ultimately it’s the personality of your brand and the experience your members have when interacting with any part of your business – be it online or in the studio.

A great fitness culture is powerful
We live in a world where people value community, authenticity and human connection more than ever. Fitness culture is how they offer this to their members and make sure they have a reason to stay loyal in the long run.

In today’s highly competitive fitness market, the possibilities for exercising are endless. And without a culture to help them promote brand loyalty, members are more likely to shop and think that the grass (or class) is always greener.

Here are four reasons why you need a great fitness culture, what one looks like in action and 8 ways to create an effective one for your fitness business.

The 4 Real Benefits of a Great Fitness Culture
What a Great Fitness Culture Looks Like in Action
How to create an effective fitness culture
The 4 Real Benefits of a Great Fitness Culture


1. The first impression counts
We’ve all heard the saying, “You never get a second chance to make a first impression,” and that’s because it’s true. Experts believe that you have about seven seconds to make a good first impression. Some research suggests that you have even less time before customers make assumptions about how trustworthy your company is. If you have a great culture, offer your members a fantastic experience in a positive environment. This will give you the best opportunity to make an excellent first impression.

2. Member retention
Your fitness culture is at the heart of your customer retention strategy. A good culture with a community of like-minded people and great experience form a solid foundation for any fitness business. Retention is about loyalty. It’s about creating an environment where people are willing to turn down another business or product at a better price because they want to continue to be your member.

Fitness brands such as Soul Cycle and Orange Theory not only offer extremely popular classes and fitness programs, but have also created cult-like communities with a strong following. These brands focus on experience, community, atmosphere and the group energy of like-minded people. They are people-oriented and have created a fitness culture with an individual training style.

3. Great culture = happy members
An excellent fitness culture creates happy members. And happy members tell their friends and family about their services. Take Mark Fisher Fitness (MFF) as an example. Even though you are based in New York, you can access the community from anywhere in the world. The MFF blog has a lot of content for people who don’t like going to the gym but need extra help. They have created a culture that is fun, inclusive and community-centered.

4. Create a positive work environment
Your fitness culture has to do with your employees, both members and co-workers. In turn, if you create a positive culture and environment, this will help to develop a positive working environment. Your employees are the face of your brand and practice your culture. When you feel valued and empowered to support members and grow the business, you create a happier workplace.

Now that we’ve highlighted the benefits of a great fitness culture, let’s take a look at one in action on social media and how you can implement one in your gym or studio.

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